Digital marketing is the new big thing. And it’s incomplete without advertisements, or ads, for short. Advertising is a type of commercial communication in which a product, service, or concept is promoted or sold using an explicitly sponsored, non-personal message. Advertisement sponsors are often firms that want to market their products or services.
In today’s economy, when every firm wants more and more attention from its customers, it is reasonable for them to spend millions, if not billions, of dollars on this goal. And the more money these corporations spend to be relevant, the more money advertising companies make off of them.
5 Canadian Advertising Company Stocks To Invest In
Here are five Canadian advertising company stocks with the most promising prospects.
AcuityAds Holdings Inc. (TSX:AT)
AcuityAds Holdings Inc specializes in the tech industry. Its business comprises delivering targeted online advertising strategies that let advertisers interact with their intended market across online display, video, social, and mobile campaigns. Illumin, its marketing platform, Attention Advertising (Digital Advertising), and Audience Solutions are among its offered solutions. In addition, Illumin uses patented Artificial Intelligence to provide planning, purchasing, and real-time analytics from a single platform, unique algorithmic solutions that bridge the gap between marketing strategy and implementation.
The Company offers a comprehensive network of privacy-protected data, inventory, brand safety, and fraud protection partners, providing trusted solutions with proven, above-benchmark results for the most demanding marketers. AcuityAds is located in Toronto and has offices in Canada, the United States, Europe, and Latin America, with the United States accounting for the majority of its revenue.
AcuityAds stock soared 975 percent in 2020 and is presently trading at a low stock price of $3.5, adding it to the option of long-term stable stocks. AcuityAds is a relatively small company with a market capitalization of $212 million. However, net income for the three months ending December 31, 2021, was $36.8 million, a 33.9 percent consecutive growth from the Q3 of 2021, a 5% year over year increase, and an 8.3 percent year over year increment in constant currency.
iSign Media Solutions Inc. (TSXV:ISD)
Headquartered in Toronto (Richmond Hill), Ontario, iSign Media Solutions Inc is an information-based, infrastructure-oriented Software-as-a-Service (SaaS) provider. It involves collecting point-of-sale statistics and smartphone buyer preferences to develop actionable data and expose critical customer insights. It primarily provides two solutions: Smart Antenna, which employs Bluetooth and Wi-Fi location-aware technology, and Interactive Marketing System, which uses Bluetooth. The majority of its revenue comes from North America.
On April 8, 2022, iSIGN Media Solutions Inc. received approval from the TSX-Venture Exchange to complete the acquisition of an exclusive worldwide licensing agreement for advanced technologies and associated platforms in perpetuity from SIMBL Business Enablement Inc. for its Passive Historical Contact Tracing and fundamental structures, including SPE Asset Management System for smart location analytics and monitoring Intellectual Property.
Although it is a penny stock, analysts anticipate that this will not be the case for long. As a result, it is a rich investment opportunity that few investors will pass up.
Yellow Pages Limited (TSX:Y)
Yellow Pages Ltd is a Canadian marketing and media services firm that helps small and medium-sized enterprises (SMEs) connect with local customers. Yellow Pages and Other are the company’s two reportable segments, with the Yellow Pages portion making the most money for the company.
Yellow Pages owns some of Canada’s most prominent local internet properties, including YP.ca, Canada411, and 411.ca. In addition, the company owns the YP, Canada411, and 411 mobile applications, as well as the Yellow Pages and print directories.
The board of directors of Yellow Pages has announced a dividend of $0.15 per common share, payable on March 15, 2022, to shareholders of record on February 25, 2022. Its consistent cash creation has increased cash on hand to almost $130 million as of the end of January 2022. Although it holds a market capitalization of only 386,357,783, its revenue makes it a market leader among Canadian companies.
EQ Inc. (TSXV:EQ)
EQ Inc. is a digital marketing services firm that employs real-time technology and advanced analytics to boost success for online, mobile, social, and video advertising activities. Its technology platform DSP and DMP offers enterprises managed service solutions for tracking and optimizing campaigns.
EQ Inc. manages the advertising ecosystem and creates equilibrium to reach the appropriate audience at the right moment via any online or mobile device. Its business is targeted advertising, and it combines the most advanced advertising technology, data analytics, and programmatic media purchasing into a single system.
Its revenue for the fourth quarter of 2021 was $4.2 million, a 36 percent raise over the previous quarter and a 16 percent increase over the same period a year before, representing the largest quarterly revenue in over a decade. Also, EQ increased its annual data revenue by 29% compared to the previous year putting it in front of many advertising agencies in terms of profitability.
Sabio Holdings Inc. (TSXV:SBIO)
Sabio Holdings Inc offers a CTV platform driven by mobile data, giving premier brands the optimal blend of media, analytics, and technology. Sabio Holdings Inc. is a technology supplier in the high-growth advertising fields of the connected TV and over-the-top streaming, where viewership in the United States CTV market alone is estimated to reach over 221 million people by 2022.
Sabio’s complete CTV/OTT technology stack and services offer worldwide distribution, monetization, and analytics for content creator CTV/OTT applications and the brands and agencies that wish to collaborate. Furthermore, the Company’s wholly-owned subsidiary Sabio Inc. works with big brands and agencies through its propriety software.
Revenues were US$10.6 million in Q4 2021 compared to US$5.4 million in Q4 2020, a 96 percent increase led by a 664 percent rise in Connected TV. While gross profit increased by 102 percent to US$6.25 million in Q4 2021 from US$3.1 million in Q4 2020 and positive Adjusted EBITDA of US$1.7 million in Q4 2021 compared to US$1.6 million in Q4 2020.
Why Invest in Advertising Company Stocks in Canada
Traditional media such as newspapers, magazines, television, radio, outdoor advertising, or direct mail are not used as often today, simply because there are no more effective. However, big corporations are willing to pay enormous amounts of money to advertising companies to keep up with today’s marketing trends.
In this way, advertising companies exist solely to promote the brands of others. However, they make ridiculous sums of money in this quest, and as a result, these corporations dominate the industry. And their stock prices are skyrocketing, presenting an even better opportunity for smaller investors.
The Bottom Line
Advertising has been around for ages, and the business model hasn’t changed much; only the modes of promotion have changed. But, thanks to social media and the internet, an unprecedented audience is now available for advertising, and it is single-handedly driving the market upward.
Canadian Advertising Company Agency Stocks
The future of the advertising agency shares depends on the results of their activities today. Publishers are monetizing their digital ad inventory using Magnites to access the global ad buyers market, including ad agencies using vendor platforms. Magnite is an ad technology company that helps brands and agencies target, deliver and analyze their digital advertising efforts.
If you think TV advertising will prevail, here is a list of the best promotions for you to keep an eye on the considerable growth opportunities in the current stock market. Some of the services provided by the company include consumer advertising, digital marketing, media & communication planning, public relations and data management. It was founded in 1986 and ranks sixth among the ten best advertising publications we can buy now. So you can skip our comprehensive analysis of the advertising industry and jump directly to the top 5 ad headlines you can buy now.
DesignRush is home to leading agencies worldwide, including the top digital agencies in logo design, branding, digital marketing, website design, E-Commerce website development company, and more. Most of the ad industry’s predictions point to the significant growth potential of advertising campaigns in a post-pandemic economy. Omnicom offers advertising, branding, content marketing, crisis communication, personalized publishing and data analysis services.
Trade Desk generates revenue from distributing ad space that it buys on behalf of its platform brands. Digital adits platform branded social media activity, proving that digital advertising is a large business. PubMatic is coming soon, a technology company developing and implementing online advertising software and strategies for the digital publishing and advertising industry.
The Apex Current specializes in paid digital ads based on results, specifically paid social media and search engine marketing. This impressive financial data is likely linked to PubMatics’ differentiated market position in the digital advertising ecosystem. As connected TV continues to phase out cable TV, tech ad companies like The Trade Desk and Roku will increasingly steal from the $ 70 billion pie. The CEO of one of the world’s largest advertising companies called it a ‘tipping point.’
As the world’s largest independent targeted ad network, I expect Trade Desk to become the primary engine of online TV advertising, unlike Facebook and Google, which advertise on their “property,” bringing together thousands of information companies and publishers to a single ad network that allows advertisers to reach the rest of the Internet.
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The Bonsai Media Group develops its customers’ online presence from engaging websites to robust results-driven digital marketing strategies including, but not limited to: content marketing, SEO and paid to advertise. As Bryans’ story shows, targeted advertising is a powerful marketing tool that allows advertisers to reach a particular group of people. As a result, most investors buy shares in a company expecting its value to increase over time.
Brands can browse DesignRush, the top digital marketing agency, by price, portfolio, reviews, leadership, experience, ratings & more to find top digital marketing agencies. Telecommunications stocks, represented by the SPDR ETF (XLC) for the communications services sector, outperformed the market.
Companies in digital media that are firmly established continue to expand their interactions with consumers, while legacy companies that heavily rely on older media formats are struggling.
FCB was founded in Chicago by Daniel Lord and Ambrose Thomas in 1873. It was called Lord & Thomas and was the oldest advertising company in the United States. Chicago and New York were the centers of the national advertising industry. Lasker, known as the “father of modern advertising,” used Chicago as his base from 1898 to 1942. Drinking Oranges In December 1994, FCB established a new holding company, True North Communications, and became a major multinational company.
His office in Canada won the Digital Agency of the Year title for four years in a row in 2016, beginning in the 1970s and 1980s, including Mazda, RJR Nabisco, AT&T, Coors Brewing Company, Payless ShoeSource, and Mattel. The parent company Interpublic Group is one of four major conglomerate-owned agencies: Publicis, WPP and Omnicom.