Are you looking to invest in Virtual Reality (VR) stocks in Canada? As an investor, it’s essential to research what stocks are the best fit before jumping into a concept. In addition, knowing which stocks will give the highest return on your investment is also essential.
Fortunately, it’s never been easier to access real-time news and analyze market fluctuations with modern technology. As a result, you can stay informed and ensure that your investments secure the greatest earnings.
In this article, we’ll be taking a deep dive into several of the best virtual reality stocks available in Canada today. We’ll inform you of different types of investments, their value proposition and growth opportunities for the next evolution in VR stocks.
What's in the Article:
- The Best Virtual Reality Stocks for Canadians
- CGI Inc. (TSX: GIB.A)
- BlackBerry Limited (TSX: BB)
- Shopify Inc. (TSX: SHOP)
- D-BOX Technologies Inc. (TSX: DBO)
- NexTech AR Solutions Corp. (TSXV: NTAR)
- LlamaZOO Interactive Inc. (TSXV: LMA)
- YDX Innovation Corp. (TSXV: YDX)
- ARHT Media (CVE: ART)
- XR Immersive Tech (CSE: VRAR)
- VIQ Solutions Inc. (TSXV: VQS)
- UrbanImmersive (CVE: UI)
- Evertz Technologies Limited (ET.TO)
- Spectra7 MicroSystems (CVE: SEV)
- ImagineAR Inc. (CNSX: IP)
- US Virtual Reality Blue-Chips
- Why Invest in AR/VR Stocks in Canada?
- Types of Companies Involved in the VR/AR Industry in Canada
- Difference between virtual & Augmented reality
- Are Virtual and Augmented Reality (AR/VR) Stocks a Good Investment?
- Final Thoughts
The Best Virtual Reality Stocks for Canadians
Here are some of the best VR and augmented reality stocks to invest in –
CGI Inc. (TSX: GIB.A)
CGI is a global information technology consulting and outsourcing company actively involved in the virtual and augmented reality markets. CGI offers a range of VR/AR solutions for enterprise customers, including training and simulation, remote collaboration, and customer experience. The company has a strong financial track record and a solid market position, with a market capitalization of over $24 billion as of May 2023.
In recent years, CGI has made significant investments in developing its virtual and augmented reality capabilities, particularly in training and simulation. The company’s focus on these areas is driven by increasing demand for immersive, experiential learning solutions in various industries. In addition, CGI has been leveraging VR/AR technology to enhance remote collaboration and customer experience, which has become increasingly important in the context of the COVID-19 pandemic.
CGI’s financial performance has been consistently strong, with the company reporting solid revenue growth and profitability over the past several years. In its most recent fiscal year, which ended in September 2022, the company reported revenues of over $14 billion and net earnings of over $1.4 billion. CGI’s strong financial position has enabled it to pursue strategic acquisitions and investments in emerging technologies, including virtual and augmented reality, which bodes well for the company’s future growth prospects.
BlackBerry Limited (TSX: BB)
BlackBerry is a software and services company that has been investing in the development of virtual and augmented reality technologies. The company has launched a platform called Spark Suite that provides enterprise customers with secure communications, collaboration, and productivity tools. BlackBerry has also worked with partners to develop VR/AR solutions for the automotive and healthcare industries.
BlackBerry has transformed from a smartphone manufacturer to a software and services company. This shift has led to improved financial performance, with the company reporting strong revenue growth in its most recent quarter. BlackBerry’s focus on security and privacy could be an advantage in the VR/AR market, where data protection is critical. Furthermore, the company’s partnerships with industry leaders could help it gain a strong foothold in the VR/AR market.
In terms of growth prospects, BlackBerry’s focus on developing VR/AR solutions for the automotive and healthcare industries could be a promising expansion area. As the demand for VR/AR in these industries grows, BlackBerry’s secure communication and collaboration tools could be highly sought after. In addition, the company has also been investing in machine learning and artificial intelligence, which could provide opportunities for growth in the VR/AR market.
Shopify Inc. (TSX: SHOP)
Shopify is a leading e-commerce platform that has been exploring the use of augmented reality in retail.
Shopify’s focus on innovation has also been a driving factor in its success, with the introduction of new features such as Shopify AR. In addition, the company has been investing heavily in research and development to improve its offerings and stay ahead of its competitors.
In addition to its success, Shopify’s prospects look promising, as the trend toward e-commerce and online shopping is expected to continue. The company is expanding globally, with a growing presence in Asia and Europe. In addition, it has been acquiring companies to further enhance its capabilities in areas such as AI and data analytics. Shopify’s continued investment in technology and innovation and its strong financial position make it an attractive investment opportunity for those looking for exposure to the virtual and augmented reality sector.
D-BOX Technologies Inc. (TSX: DBO)
DBox Technologies (TSX: DBO) is a Canadian AR/VR stock that has recently gained attention. D-BOX is a motion technology company that has developed products that provide realistic tactile feedback to users, enhancing the immersive experience of VR/AR. D-BOX has been expanding its partnerships with VR/AR content creators.
They also develop immersive 3D experiences for various industries, including entertainment, schools, and healthcare.
D-BOX Technologies Inc. (TSX: DBO) has a promising outlook in the VR/AR sector, with its haptic feedback systems providing a unique and immersive experience for users. The company has been expanding its partnerships with VR/AR content creators, which should help to drive revenue growth. In addition, D-BOX has recently launched a new product line called “D-BOX Quest”, designed specifically for virtual reality applications.
The company’s financial performance has been mixed recently, with revenues declining in 2020 due to the COVID-19 pandemic. However, D-BOX has seen a rebound in revenue in 2021, with a focus on developing new partnerships and expanding its product offerings. With a market capitalization of over $120 million as of May 2023, D-BOX has the potential to deliver strong returns to investors in the coming years as the VR/AR market continues to grow.
NexTech AR Solutions Corp. (TSXV: NTAR)
NexTech AR Solutions Corp. (TSXV: NTAR) provides virtual and augmented reality solutions for e-commerce, education, and entertainment. The company offers a range of products, including a 3D/AR advertising network, a virtual events platform, and an augmented reality learning management system. In addition to its range of virtual and augmented reality products, NexTech AR has also been expanding its presence in the education sector through the acquisition of several companies focused on AR/VR education solutions.
NexTech AR is well-positioned to benefit from the growing demand for virtual and augmented reality solutions in various industries, including e-commerce, education, and entertainment. The company has a solid financial track record and has been experiencing strong revenue growth. NexTech AR has a market capitalization of over $1 billion as of May 2023.
The company has also recently partnered with major companies such as Microsoft and Google to integrate AR/VR solutions with their platforms. With its expanding list of partnerships and acquisitions, the company has the potential to continue its growth in the coming years. Additionally, COVID has been a blessing for NexTech AR, as it normalized virtual conferences and trade shows, one of its biggest markets.
LlamaZOO Interactive Inc. (TSXV: LMA)
LlamaZOO Interactive Inc. is a Canadian virtual and augmented reality company focused on the mining and resources industry. Its flagship product, MineLife VR, provides a virtual environment for mine planning and data analysis. The platform integrates with data from various mining software tools, allowing users to interact with real-world mine data in a virtual environment. LlamaZOO has been expanding its partnerships, recently announcing a collaboration with Microsoft to integrate MineLife VR with the Microsoft Hololens 2 headset.
The mining and resources industry is an important sector of the Canadian economy. LlamaZOO has carved out a niche by providing innovative virtual and augmented reality solutions that can enhance productivity and safety. The company’s strong partnerships with industry leaders like Microsoft and its focus on addressing specific needs of the mining industry position it for growth in the coming years. With a market capitalization of over $40 million as of May 2023, LlamaZOO has the potential to capture a significant share of the growing demand for virtual and augmented reality solutions in the mining and resources industry.
YDX Innovation Corp. (TSXV: YDX)
YDX Innovation Corp. has been experiencing growth in the VR/AR industry with its immersive experiences for entertainment and education. The company’s focus on developing high-quality products has helped it establish a loyal customer base. YDX has also been expanding its offerings by acquiring companies such as BEAT Gaming Corp, which has expertise in e-sports and game development. YDX has a strong financial track record and a market capitalization of over $20 million as of May 2023.
As the demand for VR/AR experiences increases, YDX is well-positioned to benefit from this trend. The company’s products have been well-received by customers, and its recent acquisition of BEAT Gaming Corp will enable it to expand its offerings further. In addition, YDX also has the potential to benefit from the growing demand for immersive experiences in corporate training and other industries. Overall, YDX’s focus on high-quality products, acquisitions, and expanding offerings make it an exciting company to watch in the VR/AR sector.
ARHT Media (CVE: ART)
ARHT Media (CVE: ART) is a Canadian-based company that specializes in producing holographic displays and telepresence solutions. Their technology is used in various applications, such as business presentations, education, and entertainment. The company’s products allow people to appear as life-size holograms, making it ideal for virtual events and conferences, where a physical presence is not possible. ARHT Media has a market capitalization of over $45 million as of May 2023.
ARHT Media’s products have been gaining popularity in the virtual events and conferences market, which has seen significant growth since the outbreak of COVID-19. With the normalization of virtual and hybrid events, the demand for ARHT Media’s solutions is expected to increase further. The company has also been expanding its partnerships and recently announced a collaboration with the U.S. Air Force to develop new hologram-based training solutions. With its innovative products and growing market demand, ARHT Media has the potential to become a significant player in the AR/VR industry. However, the company has yet to generate substantial revenue, and investors should consider the potential risks associated with investing in a pre-revenue company.
It is one of the few publicly traded AR companies in Canada and has seen its share price rise significantly since its initial public offering in June 2020. As a result, ARHT Media is an excellent option for shareholders looking to get in on the ground floor of the VR industry.
XR Immersive Tech (CSE: VRAR)
XR Immersive Tech (CSE: VRAR) has a wide range of products and services that enable businesses to create immersive customer experiences using VR, AR, and MR technologies. The company’s products and services include virtual reality headsets, AR/VR content creation tools, and immersive training and simulation applications. XR Immersive Tech’s target markets include healthcare, education, entertainment, and retail.
The VR/AR market is expected to experience strong growth in the coming years, and XR Immersive Tech is well-positioned to capitalize on this trend. The company has a strong financial track record, with revenues increasing steadily over the past few years. Additionally, the company has been expanding its partnerships and collaborations with major technology companies such as Microsoft and Google to further enhance its product offerings.
VIQ Solutions Inc. (TSXV: VQS)
VIQ Solutions Inc. (TSXV: VQS) is a technology company that provides digital audio and video capture technology solutions for the legal, law enforcement, and insurance industries. VIQ’s advanced technology enables its customers to capture and manage data more efficiently, accurately, and securely.
VIQ has been investing in the development of AI and VR/AR technologies to enhance its product offerings. In 2021, the company acquired the AI firm, Law in Order, to expand its services into the Asia-Pacific region. VIQ also launched a virtual hearing platform, VIQ Virtual, which enables remote participation in legal proceedings. The company has a strong financial track record, with revenue growth of 48% in Q4 2020 and a market capitalization of over $100 million as of May 2023.
VIQ Solutions is well-positioned to benefit from the growing demand for digital audio and video capture technology solutions in various industries.
UrbanImmersive (CVE: UI)
UrbanImmersive (CVE: UI) is a Canadian virtual and augmented reality stock that specializes in providing SaaS solutions to help businesses build immersive experiences for marketing and e-commerce purposes. The company’s software is top-rated among real estate agents, who use it to create VR mockups of properties to show to clients and content creators who want to convert their productions into VR formats.
UrbanImmersive has been experiencing significant revenue growth in recent years, reporting revenue of C$2.85 million in Q3’22, up 158.66% YoY. The company has also been expanding its product offerings, developing a 3D emulator that content creators can use to make their productions VR-ready. While UrbanImmersive’s net loss in Q3’22 was up 800% YoY, this can largely be attributed to the company’s financing activities during the period. With its growing revenue and expanding product offerings, UrbanImmersive is well-positioned to continue its growth in the coming years.
Evertz Technologies Limited (ET.TO)
Evertz Technologies Limited (ET.TO) has been a leading provider of technology solutions for the broadcast and media industry since 1966. The company’s solutions include virtual sets and graphics, media asset management, and video compression. Evertz has been investing in developing virtual reality solutions for the broadcast industry, which is expected to grow in the coming years as more broadcasters look to enhance their programming with immersive content. Evertz’s focus on innovation and research and development has resulted in a strong financial performance, with revenue of $382 million in the fiscal year 2021.
In addition to its core business, Evertz has expanded its reach through partnerships and acquisitions. In 2021, the company acquired VCC, a provider of virtual production solutions, and Primestream, an asset management and automation software provider. These acquisitions have strengthened Evertz’s position in the market and expanded its product offerings. With a strong financial track record and a focus on innovation and growth, Evertz could be a promising investment opportunity in the virtual reality industry.
Spectra7 MicroSystems (CVE: SEV)
Spectra7 is one of the most innovative VR/AR space companies. SEV is a core hardware manufacturer and aims to become a major vendor to big AR/VR consumer product companies. They have designed their suite of processors, high-bandwidth cables, and sensor suites to do this.
The company’s processors can help companies build AR/VR headsets that can drive up to 5K resolutions, more than most high-end televisions. It has also developed its sensors and high-bandwidth wiring that are smaller, have higher performance and is more power-efficient than other competing techs.
In addition, they have designed a special chip for AR applications that uses a super-thin cable from a host device, such as a smartphone. This can be used to build a super-cheap AR headset where most of the computing will be done on the smartphone; it uses its proprietary high-bandwidth cable, as wireless tech like Bluetooth doesn’t have enough capacity and aren’t entirely lag-free.
While they have been a poor performer since their debut, the rise of AR/VR as a sector could reverse its fortunes as its addressable market has been tiny till now.
For Q3’22, they reported revenues of C$2.68m (up 70.97% YoY), an operating income of C$200k, but a net loss of C$1.46 million (YoY improvement). Their stock has seen improvements lately.
ImagineAR Inc. (CNSX: IP)
ImagineAR is a Software-as-a-Service company that aims to democratize AR content for SMEs, large businesses, and individual content creators.
They have two main products, ImagineAR desktop and ImagineAR mobile; the former can be used by brands and content creators to build AR experiences for mobile without having to write code or have any technical knowledge, while the latter is to be used by the audience to consume the AR content on their phones.
They recently partnered with Microsoft Azure for cloud services and has plans to launch a new product that will help creators build AR experiences directly for popular social media platforms like Instagram, Snapchat, and Facebook, thus doing away with the requirement of downloading a new app and dramatically increasing the reach of the AR content.
US Virtual Reality Blue-Chips
If you really want the most exposure to AI and Machine learning, you have to go to the source, the tech giants in Silicon Valley.
Meta Platforms Inc (NASDAQ: META)
Meta Platforms Inc is one of the first mega-tech companies to get on the VR/AR train. In the last decade, the company acquired Oculus, a leading AR/VR consumer electronics startup, and has since invested heavily in the Oculus Quest. The company has also acquired many smaller companies in the same space from the games and entertainment sectors to build a complete AR/VR ecosystem.
Facebook & Meta has a decisive advantage over other players as it has a massive balance sheet and, more importantly, an enormous user base. In addition, Facebook has announced plans to invest $3 billion in this technology over this decade.
Facebook is a star in the AR/VR game because its entire ecosystem, the Metaverse, plays on the biggest strengths of AR/VR. The company’s massive user base will lead to highly successful use of technology for teleconferencing, marketing/sales, gaming, and video content. The company currently offers a range of VR headsets that start at $299 and recently launched a pair of smart glasses to compete with Google Lens in collaboration with Ray-Ban.
In Q3’22, Meta Platforms Inc. reported revenues of $27.71 billion, a 4.47% year-over-year decrease. Meta is spending a lot on growing virtual reality (VR) and augmented reality businesses, while user growth and ad revenue may suffer slightly. The company’s Oculus VR headset is a popular device for gamers, while brands use its Spark AR platform to create immersive experiences.
Microsoft (NASDAQ: MSFT)
Microsoft is a global leader in computer software, and over the past few years, it has also done increasingly well in consumer electronics with its Surface and Xbox lines. With Xbox, the company has a stronghold on the burgeoning gaming market, and over the past few years, it has made a bunch of small acquisitions of game developer companies.
It also has a high-end VR headset offering called HoloLens that has met with lukewarm success, but the company is committed to launching a mass consumer offering.
Microsoft’s near-monopoly in the consumer software space with Windows and gaming with Xbox puts it in a dominant position to build products in harmony regarding software and hardware design, an advantage that few companies enjoy.
For Q3’22, Microsoft reported a revenue of $52.75 billion, an increase of 1.97% year-over-year. This is remarkable growth in a time plaguing tech companies, driven by strong demand for cloud and gaming services and its growing VR business.
Sony (NYSE: SONY)
Sony is one of the pioneers and global leaders in consumer electronics. The company is one of the most prominent players in video devices like TVs, cameras, and, most importantly, gaming. With the PlayStation, Sony is one of the most successful gaming companies in the world. In addition, the company has a VR gaming offering called the PlayStation VR headset, which sold five million+ units.
The company is an excellent investment because it will give investors a broader exposure to VR than other companies on this list due to the in-app revenues Sony receives as commissions due to its ownership of the Playstation Network. Sony is also heavily investing in its catalogue of VR content, and its massive reach from its network gives it a head start over competitors with a smaller user base.
In Q3 of 2022, Sony reported significant revenue growth of 16.14% year-over-year, attributed to its VR products and services, PlayStation ecosystem, and many consumer items. In addition, the company’s VR offerings have been well-received by consumers, leading to increased demand for the technology.
Apple (NASDAQ: AAPL)
Apple is one of the biggest consumer technology companies globally, as it practically created the app ecosystem that we know today. The company is the undisputed consumer electronics king with many super successful products like the iPhone, iPad, Apple Watch, and Mac. They have a giant app store, and their market stands on its own with unique customers. It is almost apparent that the company has an eye on the VR/AR space and plans to dominate it as it does others.
The company recently acquired a startup called NextVR that specializes in VR content. This signifies the company’s ambitions to be a significant VR player. Further, there are abundant rumours of the company launching an AR/VR headset by the end of 2021/2022 and AR outdoor wearables by 2023.
In Q3’22, Apple reported revenues of $90.15 billion, a record for the company and a significant increase from the previous quarter. This impressive growth was driven by strong demand for its products and services, including AR apps and mobile devices. As one of the world’s leading tech companies, Apple has been at the forefront of developing and marketing the world’s largest AR platform.
Alphabet (NASDAQ: GOOGL)
Alphabet and Google have been investing heavily in VR/AR technology. It has acquired several companies in the space, including Owlchemy Labs, Thrive Audio, and North. Alphabet is also investing heavily in its own VR platform called Daydream.
In Q3’22, Alphabet reported revenues of $69.09 billion, up 6.10% year-over-year, driven by strong growth in its Google Cloud and YouTube businesses. Alphabet’s stock has been on a tear since the start of 2023, with shares up more than 20%.
Google Maps is increasingly improving its services, offering virtual tours of businesses and more. With the recent craze around artificial intelligence, we’re expected to see Alphabet and Google continue to grow and invest in virtual and augmented reality.
Nvidia (NASDAQ: NVDA)
Nvidia is a technology company that develops graphics processing units (GPUs) and artificial intelligence (AI). The company has been at the forefront of virtual reality (VR) technology, and its GPUs are used in many VR headsets.
Nvidia is one of the leading companies in the virtual reality industry, and its stock is traded on the NASDAQ and Toronto Stock Exchange. In Q3’22, Nvidia reported revenues of $5.93 billion, down from $7.10 billion in Q3’21, driven by decreased demand for their GPUs due to the crash in the crypto market. However, last year its GPU business was up 33% year-over-year, with gaming GPUs accounting for most of its sales.
Nvidia is one of the leading AR/VR market players and an outstanding stock for those seeking to gain industry exposure. Their GPUs are also suitable for games, which is a big market.
Qualcomm (NASDAQ: QCOM)
Qualcomm is a leading technology company specializing in developing virtual reality (VR) and augmented reality (AR) technologies. The company has been at the forefront of VR and AR innovation for many years, and its products are used by some of the world’s largest companies.
Qualcomm is one of the top augmented reality stocks globally, with a significant lead in how long they’ve been developing tech.
Unity Software (NYSE: U)
While Unity is not directly an AR/VR company, its software is heavily used to develop large-scale AR/VR content, mainly gaming. The company hit an inflection point when its software was used to develop the super-hit Pokemon Go franchise, which is hands down the most popular AR game globally.
Following the success of Pokemon Go, the company’s software is practically a staple in the AR/VR development and gaming communities. This is an excellent ancillary play on the growth of AR/VR due to low competition in the sector and the company’s massive market share. They also have a fruitful and long-standing partnership with Google to develop AR/VR content on Android and virtual reality artificial intelligence.
After years of funding from the creme-de-la-creme of VC, they went public in 2020 and generated a 93% return for investors, but following 2022, the stock fell to 60% of its IPO value. Over the past year, they acquired RestAR, which develops deep learning and computer vision software specifically for AR purposes.
In the June quarter, they reported a revenue of $297.04 million (up 8.5% YoY), an operating loss of $101 million (up 25% YoY), and a net loss of $204.16 million (an increase of 30% YoY). The old duo of growing revenues and declining losses may have been a good sign, but the tech and advertising industry declines have put the brakes on Unity’s income.
Why Invest in AR/VR Stocks in Canada?
Investing in virtual reality (VR) in Canada can offer several benefits, including exposure to a rapidly growing industry that has the potential to revolutionize various sectors, such as healthcare, education, and entertainment. Here are some reasons why investing in VR in Canada might be a wise choice:
- Canada is one of the prime hubs for VR content creation and application development, thanks to its strengths in film, game development, and visual effects.
- The global AR/VR market is projected to grow from USD 7.6 billion in 2020 to USD 34.3 billion by 2026, with a compound annual growth rate (CAGR) of 28.6% during the forecast period.
- VR represents a shift in how we interact with technology and our environment, and it’s gaining traction among tech giants like Amazon, Apple, Intel, and Google.
- Canadian VR companies are focused on building VR content and/or applications, indicating a strong demand for VR solutions in the country.
- Several Canadian companies are developing innovative VR solutions for healthcare, education, enterprise, and retail, indicating the potential for growth and profitability in these sectors.
- Investing in Canadian VR companies can keep profits from seeping across the border and overseas, supporting the growth of the country’s augmented and virtual reality industries.
- With the increasing adoption of VR technology, the demand for VR training programs is also rising, presenting an opportunity for companies to develop VR solutions for training and education.
Overall, investing in virtual reality in Canada can offer exposure to a rapidly growing industry with strong potential for growth and profitability, driven by the increasing demand for innovative VR solutions across various sectors.
Types of Companies Involved in the VR/AR Industry in Canada
Virtual reality (VR) and augmented reality (AR) are rapidly growing industries that have the potential to transform the way we live, work, and interact with the world around us. In Canada, the VR/AR industry has gained momentum recently, with several companies and startups focusing on developing innovative VR/AR solutions. According to a report by MarketsandMarkets, the global AR/VR market is projected to grow from USD 7.6 billion in 2020 to USD 34.3 billion by 2026, with a compound annual growth rate (CAGR) of 28.6% during the forecast period. In this context, let’s explore the sub-sectors of virtual reality and augmented reality in Canada:
- Entertainment: This sub-sector includes companies that develop VR/AR experiences for gaming, movies, and other forms of entertainment. Some Canadian companies involved in this sub-sector include Archiact Interactive, YDX Innovation, and Secret Location.
- Healthcare: VR/AR technologies have the potential to revolutionize healthcare by providing new ways to diagnose and treat patients. Companies like PrecisionOS, Arch Virtual, and Realize Medical are developing VR/AR solutions for medical training, surgical planning, and rehabilitation.
- Education: VR/AR technologies can enhance the learning experience by providing immersive and interactive environments. Canadian companies like Vrvana, Circuit Stream, and OVA are developing VR/AR solutions for education and training.
- Enterprise: This sub-sector includes companies that develop VR/AR solutions for enterprise customers, such as training and simulation, remote collaboration, and customer experience. Some Canadian companies involved in this sub-sector include CGI, BlackBerry, and NexTech AR Solutions.
- Retail: VR/AR technologies are being used to enhance the retail experience by allowing customers to visualize products in 3D and place them in their physical environment. Canadian companies like Shopify, Groove Jones, and Vertebrae are developing VR/AR solutions for retail.
Virtual Reality Hardware Companies
Technology companies are leading the way in developing technology for virtual reality (VR). In Canada, several publicly traded companies specialize in VR and related tech. These stocks offer the opportunity to gain exposure to this rapidly growing industry.
One of the most prominent Canadian tech stocks is Blackberry Ltd (TSX: BB). BB has also invested heavily in VR and augmented reality (AR).
The video game industry is one of the most popular applications of AR/VR technology. Augmented and virtual gaming experiences are incredibly real-life. One of the most prominent Canadian gaming stocks is Ubisoft Entertainment SA (TSX: UBI), they launch new games constantly. They have been investing heavily in VR and AR technology and are expected to grow its use in games.
Media & Entertainment Companies
Media companies are also investing in AR/VR technology. In Canada, many publicly traded media companies offer an opportunity to gain exposure to this rapidly growing industry. Corus Entertainment Inc (TSX: CJR) is one of the most prominent Canadian media stocks. They have been investing heavily in VR and AR tech.
Entertainment companies in Canada have been exploring the potential of AR/VR technology for some time. Companies such as Cineplex, IMAX, and DHX Media are heavily involved in VR technology to create immersive customer experiences.
Cineplex has been at the forefront of this trend, launching its own VR arcade in Toronto and partnering with other companies to bring VR experiences to its theatres.
Retailers and Distributors
Retailers and distributors of AR/VR products in Canada are becoming more important as it grows in popularity. With the rise of VR, more and more companies are investing in technology, creating a need for retailers and distributors who can provide access to these products.
In Canada, several significant retailers specialize in selling VR products. Best Buy is one of the most prominent, offering a wide range of VR headsets and accessories. Retailers can also use it for virtual markets.
Other Sectors Involved in VR/AR
Virtual reality (VR) and augmented reality (AR) are two of the most exciting technologies to emerge in recent years. They have the potential to revolutionize many different industries, making life easier in various ways. While the gaming industry is often seen as the main sector that will benefit from VR/AR, there are several other sectors that these technologies could impact.
One such sector is healthcare.
VR and AR technologies have the potential to revolutionize healthcare by providing doctors with more accurate and detailed images of a patient’s body, allowing them to make more informed decisions. Additionally, VR/AR could be used to create immersive training simulations for medical students and provide patients with AR/VR therapy.
Another sector that could benefit from VR/AR is education. AR/VR has the potential to revolutionize the way students learn, providing them with immersive and interactive learning experiences. Additionally, AR could be used to create interactive textbooks and other educational materials to help students better understand complex concepts.
Difference between virtual & Augmented reality
Virtual Reality is an emerging technology that uses hardware such as a headset or smart glasses to create a virtual environment for users. These environments can be for multiple use cases such as movies, television shows, gaming, ultra-realistic video conferencing, product marketing, virtual tourism, and the increasingly popular Metaverse, a complete digital clone of our world with its property rights/digital assets, etc.
However, gaming and entertainment are the most considerable and highest-revenue potential, as VR can transform the content experience and generate an impossible level of immersion with traditional hardware.
On the other hand, augmented reality combines our real-world surroundings and technological augmentation. For example, one of the most popular augmented reality products globally is a mobile game called Pokemon Go, where players have to complete game-related tasks in the real world. Augmented reality stocks are the same classification; you’d have to look closely at the tech used.
AR Glasses and AR-enabled devices allow users to see the physical world with virtual objects.
Are Virtual and Augmented Reality (AR/VR) Stocks a Good Investment?
A. Potential for High Returns
The potential for high returns in VR and AR technology in Canada is very real. With the rapid innovation of the virtual reality industry, stockholders are looking to capitalize on this trend by investing in Canadian companies specializing in virtual reality technology. As a result, the VR/AR market offers people a unique opportunity to gain exposure to a rapidly growing sector with potentially high returns.
Virtual reality technology has gained traction over the past few years, and the potential for returns in this sector is immense. Investing in VR can give you a unique opportunity to gain exposure to this rapidly growing industry and potentially reap high returns.
VR helps diversify a portfolio. By investing in an emerging industry, investors can spread their risk and potentially reduce the volatility of their portfolios. Additionally, investing in VR/AR companies can provide exposure to various industries, allowing them to benefit from the returns of multiple sectors.
B. Access to Cutting-Edge Technology
The newest tech is a critical factor in the success of any venture, and VR/AR stocks in Canada are no exception. Virtual reality (VR) technology has rapidly advanced over the past few years, and Canadian companies have been at the forefront of this development. You can access some of the most advanced technologies available today by investing in AR stocks.
C. Low-Risk Investment Opportunities
Investing in AR/VR stocks can be a great way to diversify your portfolio and take advantage of the potential of this emerging technology. However, it is essential to remember that investing in virtual reality stocks carries some risk. Therefore, several options are available if you are looking for low-risk investment opportunities in Canada.
One option is to invest in ETFs (Exchange Traded Funds) that track the performance of virtual reality stocks. ETFs provide a low-risk way to gain exposure to the VR sector without investing in individual stocks. Additionally, ETFs are typically more liquid than individual stocks, making them an attractive option for many Canadians.
Also, Check Out the following:
As you can see, tech titans and small companies are gearing up for the upcoming VR/AR boom. We hope you like the article and consider investing in companies like these augmented reality stocks. Further, the pandemic has become a blessing for AR/VR as it accelerated digitization and caused a secular shift in work culture. These developments have drastically increased the appeal of AR/VR.
As a result, many small and large companies invest heavily in technology to enable nearly realistic experiences/interactions digitally without needing to gather people together, thus making the said content extremely important and scalable.
Virtual & augmented reality stocks offer an opportunity to gain exposure to this rapidly growing industry. In Canada, many publicly traded companies specialize in VR and related technologies, including technology, gaming, media, entertainment, and retailers/ e-commerce companies.
Additionally, you can gain exposure to the VR sector through ETFs and mutual funds. With the potential for high returns and access to advanced technologies, investing in VR stocks in Canada is an attractive option for many investors.